Peapod: Online Grocery Shopping

Pea seedpod Behaviors and parity What behaviors atomic number 18 involved in online market shop? How does online mart shop compare with tralatitious shop in terms of behavioral effort? The behaviors involved in online mart shop are information skin senses, notes addition, and transaction. The information contact slide bys when consumers come into contact with information, either intention any toldy or accidentally, closely products, stick ins, or brands (J. capital of Minnesota Peter, 2010, p. 95) Funds access or money is the primary specialty of consumer exchange. The consumer must access this medium in one form or some other before an exchange notify occur (J. Paul Peter, 2010, p. 198) I do not believe that the line of descent contact or the product contact is applicable hither since the purchases are being made online and not in a brick and howitzer warehousing which would allow the customer to see, touch, and note the items they beseech to purchase. The b ehavioral efforts erect in an online grocery shopping can be depict as in an emergency exercise only.Online shopping is dropd when the customer does not devour enough sentence to wreak into the supermarket to shop. Yet the success of Pea Pod relies on these types of customers for the success of their continued business. The behaviors of handed-down shopping are information contact, money access, store contact, product contact, and transaction. What both the online and conventional shopper has in common are the custom and disposition, and the communication. Consumers What types of consumers are possible to value online grocery shopping from Peapod?The type of consumers that are likely to value online grocery shopping from Peapod are the busy consumers, women, older people, people without cars (if the stores are not walking distance) and the dual-income families (that) are strapped for clip (J. Paul Peter, 2010, p. 209) to name a few. These customers may feel as if the y have no time to get into a brick and mortar store. Their careers and quick paced life may describe it inconvenient to take time from their sidereal day to get this task of grocery shopping done.Yet, with Peapod, they can order whatever they necessity online and they make do that it ordain get delivered at their undertake time. They did not have to set about to a store, park their car, walk into the store, prevail a cart or a basket, walk the aisles to dissipate their products, get on line to hold, edit the items on the belt, pay for their items, bag their items, walk back to the car, elongate the car, drive home, unload the car, and put their groceries away. Peapod saves them all of the stairs except for going online and choice the items, paying, and putting the items away once delivered.Opinion and Comparison Overall, what do you think about the creative thinker of online grocery shopping? How does it compare with besides eating in restaurants and avoiding grocery shopping and cooking altogether? I go out answer this question from a personal standpoint and not from data or information found in the specified reading. The idea of online shopping definitely intrigues me that I cannot find myself doing it. I can understand the guide for this type of utility based on the convenience but it is not for me.As a 46 course of instruction old career woman who is real rarely home, because of my required travels, I am the perfect customer for an online shopping program. Peapod is created and pitch towards making my shopping experience unaffixed and effortless but my better thought goes against it. I am of the old fashion belief that I need to see, touch, smell, and feel e genuinelything I purchase. I cannot find myself allowing mortal else to pick the same pack of steak I would. How would the person picking my order know which stalk of broccoli I would pick had I done it myself?Although, I am usually limited for time, a motivate to the grocery store, for me, is a fun and restful way to get the items I need to prepare the meals while I am at home. Interestingly enough, my grocery store of preference is Stop n grass over which is the owner of Peapod. (J. Paul Peter, 2010, p. 209) Stop nShop has a system in their stores to allow the customer on the hunt down to save a few steps and helps them get out the door quicker. They have scanning guns at the entrance of the store that a customer can use to scan their items and allow them to thusly put them directly into their shopping bag.Once all the shopping is done, you take the scanner to a show where the items you have scanned will download onto a screen which accordingly allows you to pay for your purchase. It saves the time by not having to take all of your items out, put them on the belt, wait for a cashier to scan and charge the items, and then put them into bags. I have found this process to be wonderful and time saving for me. While, as I mentioned above, I am not a c ull out of online shopping and when compared to eating out it is honorable to say that buying nline will be cost effective as compared to a restaurant. Eating out all of the time instead of buying groceries and cooking at home will become very expensive. Also, the time spent getting to the restaurant, placing the order, time lag for the preparation, eating (if you are staying in), paying the bill, then getting back home will be a much longish process in time as compared to shopping and cooking at home. References J. Paul Peter, J. C. (2010). Consumer Behavior & Marketing Strategy (9th variance ed. ). New York, NY McGraw-Hill Irwin.