Monday, September 30, 2019

Analysis of the “Gladiator” trailer

Trailers are a very important part of the advertisement and promotion of a feature film. Trailers usually consist of a collection of carefully chosen clips from the film that give the audience a vague idea of what the film is about and hopefully persuade the audience to go and see it. Trailers usually contain certain information about the film and the plot. One of the main points that you would expect the trailer to show the audience is the genre of the film. The genre of a film is the category that it fits into or the type of film that it is. The trailer usually makes the audience aware of the genre by the settings of the film or costumes, actors and the music used in the film. By showing the genre of the film, the trailer often also makes the audience aware of the target audience or group of people that the film is aimed at. Trailers often focus on the films main selling points and things that are unique about the film (USPs). This could be many different things. It is often the director, actors in the film or a particular aspect of the plot that makes the film unique and catches the audience's attention. Overall, a trailer is a small part of a larger promotion campaign to persuade the audience to go and see a particular film. The trailer does this using the best moments from the film, paying special attention to the main characters, and arranging them in a way that makes them attractive to the audience. Although the main aim of the trailer is to tell the audience about the film and to persuade them to see it, there are a few other important pieces of information that it will show the audience. It will normally show a date of release. This is important so that the audience know when they can come and see the film. The trailer may also show the audience an age rating for the film. This is very important because adds to the audience's knowledge of the target audience and explains who the film is suitable for. All of the aspects that I have mentioned are important in adding to the overall effect of the trailer and fulfilling its aim of promoting the film. In this essay, I will be analysing the trailer for the blockbuster film â€Å"Gladiator† in great detail and discussing the effects that this trailer has on its audience. It is made clear by the trailer that this film is an epic, historical, action film. There are a number of things in the trailer that show us the genres of the film. In the trailer, all of the characters are wearing armour or other historical costume. This makes it very clear that the film is set a long time ago therefore showing the audience that it is a historical film. The camera shots showing the colliseum also make this part of the genre known. Throughout the trailer, a number of fight and battle scenes are shown. This along with the fast pace of the trailer, shows the audience that the film involves quite a lot of action. Last of all, the strong music and overall impression of the trailer makes it clear that the film is also epic. From the genre of the film, it is often possible to work out the target audience. I think that this trailer shows the target audience if this film to be men and older boys. I think that this is mainly because of the large amount of action in the film. The â€Å"Gladiator† trailer begins by showing the companies who made the film. The Universal logo is the first image to appear on the screen. This shows the audience that the film has been made by a well known company and this may start persuading the audience to come and see the film. After the Universal logo followed the Dreamworks logo. This will show the audience that the film contains special effects of a good standard because Dreamworks are well known for this. This again will persuade the audience and will make them aware of who the target audience might be. Both of these well known companies could act as USPs for the film and make the audience want to see the film. As these logos are being shown, a strong drumbeat is being played. It is military style drumming. This gives the audience, immediately, before the actual trailer has started, an idea of what type of film it could be or what the genre is. The opening sequence of the trailer contains a number of clues as to what the film may be like and who it is aimed at and has already begun to persuade the audience without any clips from the film being shown. The first thing to appear on the screen as the actual trailer begins is text. The words â€Å"The general† appear in bold. They are white on black background and they stand out to the audience. The words introduce the main character and also give a bit more of an idea about the genre. The words give a visual voice-over for what is about to happen in the trailer. The visual voice-over replaces a traditional voice-over in the trailer and is used to explain what is going on in the trailer. This has an impact on the audience in a number of ways. One of the ways that it does this is that without an ordinary voice-over, the music can be heard better and is therefore more dramatic and has more of an affect on the audience. The visual voice-over also makes the audience focus on the screen and therefore they are more likely to notice the clips that are so important in persuading them to go and see the film. This again adds to the trailers overall effectiveness. Straight after the words, an image, of who we presume to be the general, appears on the screen. He is standing in front of lines of soldiers. He has a very determined expression on his face and he is walking strongly. The camera shot is at eye level. This allows the audience to relate to the character more as if they are there with him. The slow motion in this clip emphasizes the determination and strength in his walk. This makes him come across, to the audience, as a brave, strong-willed man. All of the soldiers are dressed in armour and the man, who we presume to be the general, is also dressed in historical costume. This therefore confirms the audience's thoughts about the genre of the film and also gives the audience a very vague idea of what the plot may be like. The fact that the shot focuses so much on this man makes it clear to the audience that this is the main character and that he is important in the plot of the film. As the clip freezes and disappears, the words â€Å"who became a slave† appear on the screen, again bold and standing out to the audience. The words not only describe the plot but also get the audience thinking about how these things could come about. Especially with this particular phrase as it could puzzle the audience as to why this has happened and how it is possible to go from the status of a general to a slave. This could make the audience more interested in the film because it shows that the film has an unusual plot. This could be a unique selling point for the film. As the text on the screen disappears, another clip from the film is shown. This time it shows a long row of slaves standing still. This shot is a long shot which pans down the line to show the audience all of the slaves. This might shock the audience slightly because it is such a contrast to the last clip. In the line of slaves, there is one who is standing tall and determined and his stature tells the audience that he is the general who we saw before. This tells the audience that he is the main character in the film and that he is the person that we should focus on throughout the film. The image uses certain colours, oranges, browns and yellows, to add to the audiences understanding of the genre and to make sure that they know that the film is set in ancient times. The main point of this clip is to show the audience who the main character is and why he is different to all of the other slaves- his strength and determination. After this shot, the visual voice-over continues with the words â€Å"the slave†. This shows the audience that the trailer is going to talk them through the plot of the film, step by step. The audience will like this because they like to know what to expect although the visual voice-over will just give them the basic plot and leave the audience wanting to know more. As the visual voice-over disappears once again, another clip is shown. This time it shows the same man, with his back to the audience, walking into the colliseum, his head held high and proud. We can't see his face but we presume that he is the same man as before. There are cheers in the background. The way that he is walking proudly shows the audience that he is not going to be a slave for much longer and that he is going to be the hero of the film. The cheers in the background show the audience that the man is popular. It also shows the audience what he may become in the future- a gladiator. Finally, the colliseum in the background again shows us that the film is historical and also possible epic. The visual voice-over continues to talk the audience through the story with â€Å"who became a gladiator† as the image changes. We now see a gladiator who we presume to be the man talked about by the visual voice-over, leading others into the centre of the arena. He is dressed fully in armour making him unrecognisable to the audience. The camera pans, following him as he walks along. The camera tilts to a low angle making the gladiator appear powerful and dominant. The crowd can be seen in the background, a mid-shot, and along with the cheering, this builds up atmosphere and makes the audience feel part of the scene or the crowd. This clip begins to introduce the theme of action to the trailer letting the audience know the next part of the genre. A long, deep drum beat is played as the scene freezes and more text appears on the screen. The next section of the visual voice-over to appear on the screen is â€Å"the gladiator†. This text clarifies the previous clip for the audience making sure that they understand the plot so far. Next, as the military style drumming continues, we are shown an eye-level close up of the gladiator. The dark colours with red, sandy tones reinforce the genre, as do the costume. The warm colours also make the character appear unthreatening to the audience and make it clear that he is the hero or â€Å"goody† in the film. The fact that the camera shot is at eye-level means that the audience feel, in each shot that they are getting to know the character more. The fact that the shot is quite similar to the first camera shot in the trailer means that the audience instantly recognise the character. The determined expression also makes it clear that he is a hero figure in the film. Overall, the clip continues to introduce the main character paying more attention now to his personality rather than his role in the film. The image links the visual voice-over to the character making it perfectly clear who it is talking about. Again, the image freezes and the visual voice-over once again appears on the screen. This time it states â€Å"who defied an empire†. It is continuing to take the audience through the plot of the film, step by step. In the image that is shown after the text, the trailer introduces the audience to a new, different character. The image shows a tall, obviously powerful man. He is standing on a balcony, waving to a huge cheering crowd below. This image relies on the audience's knowledge of stereotypes and expectations to show them that this is a powerful person, the emperor. The cheers in the background along with the giant crowd, from which the noise is coming, show the audience that this man is well-known and highly respected. This again adds to their knowledge of the character's role in the film. After this clip, a number of action shots are cut together quickly. The speed of the trailer creates excitement in the audience and also adds to the audience's knowledge of the action genre within the film. The clips that are shown in this fast paced section also show the action aspect of the film. There are a number of clips showing different fight scenes in the colliseum. This adds greatly to the audience's knowledge of both the historical and action aspects of the film. The next clip that is shown in this section is a close-up view of a golden mask. This instantly attracts the audience's attention because they begin to ask questions about who is behind the mask but the clip changes before they have a chance to find out. The shot switches to a bold, bright action shot which shows a gladiator, presumably the one who has been shown throughout the trailer, on his chariot, flying through a sea of flames. This catches the audience's attention because of the bright colours which suddenly appear, very different from the earthy colours used throughout the trailer so far. Again there is also mystery that makes the audience interested because, again, they can't be sure who they are seeing in this clip and they may then want to see the film in order to find out. The shot of the storming chariot is also shown in slow motion so this makes the shot even more effective as it builds up suspense and tension as the audience wonder what will happen next. Again, the clip pauses and we are once again shown the colliseum. It is a low angle camera shot. This makes the colliseum appear very large and dominant over the screen. This shot shows the audience how important this building will be in the film and also how much the historical genre will affect the film. The trailer now cuts again to the character that we were introduced to not long ago, the powerful man. As we see him, he is screaming at a woman, his face angry and his voice loud. The dialogue shocks the audience because it is so sudden and unexpected. The man is screaming at a young woman who seems so powerless compared to him. He is screaming â€Å"am I not merciful? â€Å". This instantly portrays this man, the emperor, as a villain. It makes the audience dislike him. It does this partly by sympathy. The audience may feel sorry for the young woman as he screams and may feel that by upsetting her, he is a bad person. The trailer also portrays him as a villain using out stereotypical view of people as well as our expectations. The audience will most likely be expecting there to be both a â€Å"goody† and a â€Å"baddy† in the film as this is normally the case. The audience will also, most likely, have a stereotypical view that the villain or â€Å"baddy† in the film will be aggressive and most likely a powerful figure. This shot uses both speech and the audience's expectations and stereotypical views to portray the emperor as a villain. Next we are shown another clip of the emperor telling the audience even more about his character and personality in the film. He is shown in a mid-shot looking down at the camera. He has a stern, evil expression on his face which confirms that he is the same man who was shown in the previous clip. The way that he is looking down at the camera or the audience shows that he is powerful and that he knows this. The expression as he stares down at the audience makes him appear dangerous and again adds to our feelings about him as a villain. Overall, this low angle shot makes the emperor seem dominant and in control of us and the fact that he seems to be making eye-contact with the audience adds to this making us feel slightly threatened by him. The visual voice over is now re-introduced to the trailer with â€Å"This summer a hero will rise†. This caption of text plays along to the audience's expectations that there will be both a villain and hero in the film. It also gives the audience an idea of when the film is released and has also incorporated this into the explanation of the plot. As this text is disappearing an extreme low angle shot appears on the screen. It shows the gladiator standing tall and bold. The extreme low angle shot makes him appear brave and heroic while his stature tells us that he is a hero. On the clip, he is rising up the screen. This links in with the text that was shown just before and turns the metaphorical phrase into a physical happening making it easier for the audience to understand. In this section of the trailer we are also shown another fast paced montage of clips from the film. The first clip in this section shows the man standing in the arena, his hand in the air. This seems to resemble victory and shows the audience that he is most certainly the hero of the film. As this clip is being shown, over the cheering and background music, a piece of dialogue is played. â€Å"Caesar is proud to present Avius Maximus†. This instantly makes the audience feel that they can relate to the man better as they assume that the man shown is the one being talked about. The way that the dialogue is spoken also shows that the man is highly respected, has done amazing things and is a hero. This again shows us the epic aspect of the film. The next shot in this fast-paced sequence is a mid shot of a man who we presume to be Maximus, kissing a young woman. This is especially important to the secondary target audience. Females might be much more likely to want to see the film now that they know romance is involved. It shows the audience that the film isn't just about action and that it can fit into many different genres. This could be another unique selling point for the film. Overall, this shot is an extremely important part of the trailer, because, it makes the film appeal to a wider range of people in the audience and promotes the film greatly. The fast paced action scenes continue before more text is shown on the screen. This time, the text is showing us the name of the director, Ridley Scott. This instantly catches the audience's attention because he is such a famous director and is renowned for his action films. This will have a huge affect in promoting the film because it is yet another unique selling point that will persuade the audience to come and see the film. Straight after this text disappears, a bold logo appears on the screen saying â€Å"Gladiator†. As it appears on the screen, a deep, loud drumbeat is played to symbolise the importance of this word or logo. By not showing the name of the film, till the very end of the trailer, the audience are kept in suspense, wanting to know what the film is called. As well as this, the title of the film summarises the whole trailer because of the relevance that it has to the overall theme of the film. The one-word title is catchy and because of the way that it is presented in the trailer, it is likely that the audience will remember it and are therefore, more likely to go and see the film. The final thing to be shown at the end of the trailer is the release time of the film. However it is given a slight twist. The exact words on the screen are â€Å"coming soon 2000 AD†. While this gives the audience a clear understanding of when the film is to be released, it also adds to the final trace of the historical genre as the letters AD show us that the film is not set in the present day or they would not bother to put the letters there. Overall, I think that this trailer is effective and that it promotes the film using a number of different, useful techniques. The first reason why I think that this trailer is effective is because of the music. The music that is played throughout the trailer is just different variations on a simple military style drum roll. The thing that makes the music so effective is the way that it is synchronised with the different clips in the trailer. The music fits the trailer together in a way that makes it have most impact on the audience. After analysing the trailer, I have also found that the camera shots make the trailer very effective. The way that the different shots are used to communicate the importance, personality and roles of the characters, gives the audience a much better understanding of the characters and the overall plot of the film. Finally, I think that the way in which the trailer uses our stereotypical views and expectations make it very effective. The trailer gives the audience the basic plot but leaves the audience to decide for them self about the characters instead of spoon-feeding the information to them. This means that the audience have much more personal views about the characters and therefore feel more need to see the film. In my opinion, the â€Å"Gladiator† trailer is very effective and the use of camera shots, music, originality and plot should make the trailer successful in promoting the film.

Sunday, September 29, 2019

An Interesting Place To Visit

It is good to travel. Traveling is instructive, and it is also teaching us about other cultures. That is the best way to learn about people, their way of living, their cultures, and their past history. In fact, Wahoo Bay Beach is very an attractive place to visit. Anybody who likes to travel should plan to visit one day. First, a guest at Wahoo Bay Beach has two options to admire its beautiful view. He or she can choose accommodation near the pool or a quiet location by the garden.There, he or she can relax as he or she watches the surfers gently sweep over the tumbling ocean waves. Seeing the tall palm trees slow movement back and forth in the wind is relaxing as they are making gentle, peaceful sounds. The terrace overlooks the tops green trees and vividly bright color flowers on one side, also a seemingly endless sandy beach and crystal clear water on the other side. During summer time, as anybody lies in the sand, he or she can see kites rise above the clouds and soar gracefully in the wind, which is blowing gently through the trees and sand.Besides the pool and beach, water lovers can sunbath on the stabilized raft. Second, everything on Wahoo Bay Beach has its own unique feature. The multi-tiered grounds are a lush garden of plants and flowers that add to beautiful backdrop of the blue sea and the green mountains. The rooms are large, spacious, and clean exceptionally. The view is to die for. The place is a quiet atmosphere from hustle and bustle of the city. The food is tasty.All meals are specially prepared to the guests liking. Whether it is spicy lobster, beef filet, Creole chicken or any of their menu options anybody chooses, regardless of selection he or she will not be disappointed as Wahoo Bay Beach is noted for its finely prepared cuisine. To sum up, Wahoo Bay Beach is an amazing place to visit mainly because of its view sight, nature sounds. Anybody who visits Wahoo Bay Beach would feel that he or she is in his or her own world.

Saturday, September 28, 2019

Allusion Report the Burning Bush

He found it to be an ordinary desert bush, but the fire was far from ordinary. The fire consuming the bush was God presenting himself to Moses. When God spoke to Moses, he told him to unite his brothers (Israelites) and leave the land of oppression, Egypt. The allusion of the Burning Bush has been used in the novel, The Grapes of Wrath, three different times. â€Å"One cat’ takes and shoves ten families out. Cat’s all over hell now. Tear in and shove the croppers out. † (Chapter 2, page 13) Here, the truck driver is telling Tom how tractors are driving people out of the land. This alludes to the Burning Bush as being the harassment which families are fleeing from. Reverend Jim Casy- was a Burning Busher. † (Chapter 4, page 27) Casy is referred to as the burning busher because he motivates and inspires others around him. â€Å"We’d keep together on the road an’ it’d be good for ever’body. † (Chapter 13, page 202) In the Book of Exodus, God tells Moses to unite with his brother so that they will have a change of survival. Here, Tom is telling others that neither fam ily would survive if they traveled alone, but if they travel together they will have a greater chance at surviving. The Burning Bush represents numerous symbols to Jews and Christians, such as God’s energy, sacred light, illumination, as well as the burning heart of purity, love and clarity. It is argued by many skeptical scholars that Moses was under the influence of a hallucinogenic when he says to have encountered the Burning Bush. Many entheogens have been found in south Israel and were used regularly for religious purposes by the Israelites. Works Cited â€Å"Burning Bush – New World Encyclopedia. † Info:Main Page – New World Encyclopedia. Web. 03 Oct. 2011. http://www. newworldencyclopedia. org/entry/Burning_Bush. Ben, Jesse, and Phil. â€Å"The Burning Bush. † Allusions of Exodus in Steinbeck’s Grapes of Wrath. Web. 10 Oct. 2011. ;http://reufus59. tripod. com/id5. html;. Deffinbaugh, Bob. â€Å"The Burning Bush (Exodus 3:1-15) | Bible. org – Worlds Largest Bible Study Site. † Free NET Bible and Thousands of Bible Studies | Bible. org – Worlds Largest Bible Study Site. Web. 03 Oct. 2011. ;http://bible. org/seriespage/burning-bush-exodus-31-15;. Allusion Report the Burning Bush He found it to be an ordinary desert bush, but the fire was far from ordinary. The fire consuming the bush was God presenting himself to Moses. When God spoke to Moses, he told him to unite his brothers (Israelites) and leave the land of oppression, Egypt. The allusion of the Burning Bush has been used in the novel, The Grapes of Wrath, three different times. â€Å"One cat’ takes and shoves ten families out. Cat’s all over hell now. Tear in and shove the croppers out. † (Chapter 2, page 13) Here, the truck driver is telling Tom how tractors are driving people out of the land. This alludes to the Burning Bush as being the harassment which families are fleeing from. Reverend Jim Casy- was a Burning Busher. † (Chapter 4, page 27) Casy is referred to as the burning busher because he motivates and inspires others around him. â€Å"We’d keep together on the road an’ it’d be good for ever’body. † (Chapter 13, page 202) In the Book of Exodus, God tells Moses to unite with his brother so that they will have a change of survival. Here, Tom is telling others that neither fam ily would survive if they traveled alone, but if they travel together they will have a greater chance at surviving. The Burning Bush represents numerous symbols to Jews and Christians, such as God’s energy, sacred light, illumination, as well as the burning heart of purity, love and clarity. It is argued by many skeptical scholars that Moses was under the influence of a hallucinogenic when he says to have encountered the Burning Bush. Many entheogens have been found in south Israel and were used regularly for religious purposes by the Israelites. Works Cited â€Å"Burning Bush – New World Encyclopedia. † Info:Main Page – New World Encyclopedia. Web. 03 Oct. 2011. http://www. newworldencyclopedia. org/entry/Burning_Bush. Ben, Jesse, and Phil. â€Å"The Burning Bush. † Allusions of Exodus in Steinbeck’s Grapes of Wrath. Web. 10 Oct. 2011. ;http://reufus59. tripod. com/id5. html;. Deffinbaugh, Bob. â€Å"The Burning Bush (Exodus 3:1-15) | Bible. org – Worlds Largest Bible Study Site. † Free NET Bible and Thousands of Bible Studies | Bible. org – Worlds Largest Bible Study Site. Web. 03 Oct. 2011. ;http://bible. org/seriespage/burning-bush-exodus-31-15;.

Friday, September 27, 2019

E-Commerce Essay Example | Topics and Well Written Essays - 2500 words

E-Commerce - Essay Example "E-commerce" essay overviews a news small business methodology, which addresses the demands of opportunity individuals, individuals, and organizations via using online. E-commerce enables the opportunity to be carried out electronically through the use of pcs. This has minimal the need for physical currency inside of the conduct of organization. E-commerce is perpetually progressing and it's changing into additional considerable to organizations aided by the enhancement of technology. Through the inception of e-commerce as well as online, prospects have improved for both people and establishments. This has manufactured a good deal more possibilities for earnings and company progress, whereas designing way more programs for the clients. E-commerce has its limitations, that may be averted by way of moral online business tactics and reasonable decision-making. There will be numerous components that buy essays online must be thought of as before beginning an e-commerce internet business sooner or later, just like really good promoting approaches. Like systems may aid corporations to prosper and turned into successful in an e-commerce setting.Customers know about goods and services sitting at home. The manufacturers, distributors, suppliers and services providers let the consumers know about their products quality. This essay includes: Title, Navigation, Main Article, References, Tables. With this educational masterpiece, you can have no worries about your academic progress and marks. Don't mess up and finally get your highest A!

Thursday, September 26, 2019

Movie Theater General Manager Assessment Assignment

Movie Theater General Manager Assessment - Assignment Example Staffing and customer service are key components that the movie general manager will be required to undertake as appropriate. Accountability is key in ensuring that the manager delivers on the job. The position of a theatre manager is critical to the success of the organization to the extent that if the individual employed for the job is not up to the task then the objectives and goals cannot be met as appropriate. To this end, a careful assessment of the various tasks is scrutinized and matched with the relevant qualifications. While recruiting, it is important that the individual understands the tasks and the relevant procedures and processes needed to ensure success. The theatre manager will require attending a training session that will last for a period of 31 days. At the end of the training session, the management will conduct a training assessment test to determine the effectiveness of the process. Compensation will be determined based on the level of competence and the inherent job factors directly related to the job offered. Performance assessment is the testing mode that is to be employed in determining if the individual recruited can perform the tasks as appropriate. The tests will be conducted by the directors and members of the executive. Key areas of testing will include skills, knowledge and level of commitment to the job offered. Some of the questions to be asked include The questions will determine if the individuals recruited are the right ones for the job. The test questions will be analyzed and evaluated by the executives and the concerned people recruiting for the job. The selection process will begin immediately after the applications. The idea is to expedite the process by looking at every application and determining if they correspond with the needed requirements. The selection process being done immediately after application will give the organization time to

The New Strategy by the Seven-Eleven Stores Essay

The New Strategy by the Seven-Eleven Stores - Essay Example This will paralyze the distribution and meet the customer’s needs. The new strategy was anchored on demand, which was seasonal and was dependent on the new products thus this faced the risk of collapsing when the season was over. In addition, the decision-making process is made within three days, which means some decisions can contribute to business collapse as some decisions needed a lot of time (Akira 2003, p.66). Â  The Seven Eleven Company in Japan employed the use of the integrated store information system that aimed at simplifying its mode of operations. The installed information system connected each outlet, distribution stores, suppliers, and the headquarters of the company. The company in1991 developed two-way and online communication that enabled the company to link with their suppliers and customers’. In 2007, the Seven-Eleven introduced internet shopping that enabled the company to meet their customers online by enabling the customers to buy the products online that were not in their retail shops. This online service solved the problem of transportation while delivering goods to their clients situated in various parts of Japan. The distribution system of the company was flexible enough to change their delivery services to their clients thus meeting their demand (Akira 2003, p.67).This provided the customers with the element of convenience since they could not travel to retail shops to make purchases. The company further concentrated on regional merchandizing thus enabling them to meet their customer preferences easily.

Wednesday, September 25, 2019

How Did the Wright Brothers Pull-Off Their First Flight Research Paper

How Did the Wright Brothers Pull-Off Their First Flight - Research Paper Example Wings plus an aerodynamic body structure resulted in birds being able to ride the wind in a way that man could only imagine. That is until that fateful day when the Wright Brothers took flight in their technology changing invention, the airplane. These days, we all take our ability to take flight for granted. That is why we tend to overlook the fact that our ability to take flight is not as easy at we believe it to be. The Wright Brothers actually had to overcome quite a few obstacles in order to help man achieve his dream of taking to the skies in flight. This paper serves to look into the difficulties that existed during the time when the Wright Brothers were trying to get their dreams off the ground and into the air. Collectively known as the Wright Brothers, Orville and Wilbur Wright were actually inventors who are best known for being aviation pioneers. Inventors that they were, they had always been intrigued by the thought of flight and the history of man's quest to take to the skies. Little did they know that they would be the imagineers of an invention so out of this world for their era that their names would be forever etched in the history books. But their quest to build their first airplane, a flimsy looking, jurassic type of aircraft and actually get it to take flight was beset with problems that had the brothers wondering if they were not actually crazy for having undertaken such a gargantuan project with very little financial backing to help out. It was their belief that gliding itself and learning to master gliding controls were the key factors in creating flight. A reliable steering method was required in order to create a flyable machine since most people who had tried to take flight prior to their successful attempt ended up in deaths or serious physical injuries. Their observations of previous flight attempts led them to study and understand the importance of wing warping when it came to maneuvering the plane. They needed the plane to bank fr om side to side and tilt forward and back on its wings in order to pick up wind and speed to keep the glider up in the air. (Rosenberg, Jennifer â€Å"The Wright Brothers Make the First Flight†) Once they had solved the problem of wing warping, they next needed to find an engine that had enough horse power to push the plane from the ground and up into the air. However, no car company had the ability to deliver such a type of engine to them. So the Wright Brothers set about assembling one to their specific project specifications instead. (â€Å"The Wright Brothers -- First Flight, 1903†). After testing out their Wing Warping theory on kites, the brothers assembled their first glider in the 1900's and began testing various models with various enhancements to see which of their concepts would actually represent the reality that they sought. They performed most of their experiments on the beach at the legendary Kitty Hawk. Most of their experiments during this era turned o ut to be dismal failures because they tried to incorporate the theories of the earlier fliers into their own concepts. Thus rendering all their attempts unsuccessful. However, in 1902, the brothers did a wind tunnel experiment in Dayton, Ohio where the scale model of the glider performed as they expected using their new information and calculations. This accomplishment signified that they had finally conquered the problems relating to flight control. (Rosenberg, Jennifer â€Å"The Wright Brothers Make the First Flight†) Needless to say the brothers were ecstatic and looking forward to trying out the full model of their glider in Kitty Hawk based upon the information that they gathered in the wind tunnel. They invited a number of press people to witness their first flight but only a small town journal managed

Tuesday, September 24, 2019

THE IMF Essay Example | Topics and Well Written Essays - 500 words

THE IMF - Essay Example Aside from all of these, the IMF has specific functions and initiatives created to help ensure financial stability in the world. The IMF, with its provision of world liquidity, allows countries to deposit reserves in a form of money, gold, or any convertible foreign currencies that can be used in times of needs or deficit, at least in a short span of time, while finding the resolution of financial problems may be ongoing (Gilpin, 2011, p.246). This initiative could be found under the Special Drawing Rights (SDRs), by which countries should make sure of official reserves as an exchange of IMF’s supplementary actions for its members (International Monetary Fund, 2012). SDRs are â€Å"potential claims on the freely usable currencies of IMF members, so they are â€Å"neither a currency, nor a claim on the IMF† (International Monetary Fund, 2012). In other words, the IMF could provide the best option in providing a country some financial alternatives while it may be still looking for eventual solutions to obtain the desired liquidity. Countries placing reserves at IMF are therefore able to obtain fi nancial assistance especially in times they are in need of restoring financial liquidity. Liberalisation of international free trade is important for economic benefits. After all, international trade by itself affects the world economy. The IMF has a great role to play in the liberalisation of the economy. While regulations and policies are crucial to the success of the liberalisation of international free trade, the IMF considers some important steps in order to guarantee globalisation will work for all. One important actions it comes to consider is a â€Å"successful trade round† (International Monetary Fund, 2001). According to its report, the IMF disclosed information revealing impoverished countries engaged with its policies and facilities to have come to

Sunday, September 22, 2019

Buyer behaviour and market research Essay Example | Topics and Well Written Essays - 1250 words

Buyer behaviour and market research - Essay Example These activities comprise of; necessity recognition, information research, weighing options, creations of willingness to purchase, the actual act of buying, consumption and discarding. This approach of buyer behaviour has gone through series of development over several decades as emerging research methods and paradigms are amalgamated. A good number of varied methodologies have been amalgamated in researches pertaining to decision making processes based on clashing psychological traditions. The stages that a buyer undergoes while making a purchase decision can be illustrated diagrammatically as follows. The process starts with a vast number of consumers but these consumers may at any stage of the model. A consumer is likely to go through all the stages of the decision process only during the first time of purchasing the commodity. It also occurs during purchase of costly and high quality products. Customer behaviour and buying process can be modelled as shown below. This decision is known as complex decision (Sumathi et al., p. 12). For a vast number of products, the buying behaviour is a frequent affair where the aroused urge is catered for as a habit as a repeat purchasing of the product takes place. In essence, the past reinforcement in their experience contributes directly to purchasing. As a result, the last two stages are skipped. This is known as simple decision. It is important to note that the buyer a times may consider re-entering into the entire decision making process where there are changes in terms of cost, item, availability and services. This is done with a view of picking alternative choices. The following diagram shows a stimulus response model in purchasing behaviours In order to determine the potentiality, size and demand, there is need to conduct a thorough market analysis that will take into consideration the attractiveness and

Saturday, September 21, 2019

Tort Law Essay Example for Free

Tort Law Essay After reviewing the facts, I would advise Jason, Penny and Fancy Fashions, Ltd. of their possible causes of action vis-à  -vis the parties who may be held liable for damages for their negligence, namely, Alice, Joyce, the junior doctor, the nurse who administered the anti-tetanus serum, and Richard’s Teaching Hospital.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In particular, I would advise Jason to take legal action against Alice, the learner driver, for damages sustained by him as a result of the collision with her automobile.   My advice is based upon the fact that Alice is liable for actionable negligence. Traditionally, the elements of a cause of action for negligence are: (1) a duty to use reasonable care; (2) a failure to conform to the required standard; (3) a reasonably close causal connection between the conduct and the resulting injury, commonly called â€Å"proximate cause† or â€Å"legal cause†; and (4) actual loss or damage to the aggrieved party (Prosser 1982).   Ã‚  Ã‚  Alice did not comply with her duty of seeing to it that her act of driving does not result in injury to another.     Ã‚  Knowing that she must be particularly careful at a road portion designated for people crossing, she should have slowed down.  Ã‚  Ã‚   Her not exercising reasonable care while driving is the proximate cause of the accident, which resulted in actual damage to Jason.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I would, however, caution Jason that the task of proving the negligence of Alice would not be easy or simple. The fact of the accident occurring having been proved, Jason would now have to show that Alice was negligent, and that such negligence is the proximate cause of his injury.   To do this, he has to show that Alice fell short of the standard of care required, that is, she failed to do â€Å"what a reasonable, prudent person would do under the same or similar circumstances† (Prosser 1982).  Ã‚   Jason may argue that in determining negligence, the law makes no distinction as to whether or not the defendant is a learner driver or an experienced professional, that what is expected of Alice is that standard of care expected of a reasonable man   in order to prevent a foreseeable wrong.    A reasonably diligent person ought to be aware that pedestrian crossings are designated passageways for people and that it is a basic rule among motorists to exercise due care when approaching such crossings.  Ã‚   As every learner driver ought to know, one of the fundamentals of safe driving is to be always alert at pedestrian crossings; traffic signs are adequate warning to this effect.  Ã‚   Thus, a reasonably diligent driver should approach such crossing with caution by slowing down , his foot poised to hit the brake pedal if necessary.   Judicial notice may be taken of the fact that braking is one of the first skills taught a learner driver.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In fine, Jason would have to satisfy the court: (2) that the negligence of Alice is the proximate cause of Jason’s injury, and (2) that there is no contributory negligence on his part.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Proximate cause has been defined as â€Å"that act or omission which immediately causes or fails to prevent the injury; an act or omission occurring or concurring with another which, if it had not happened, the injury would not have been inflicted.† (Tennessee Trailways, Inc. v Ervin, Supreme Court of Tennessee, 1969).  Ã‚   In the instant case, the omission of care on the part of Alice as she approached the pedestrian crossing would have prevented the accident; thus her negligence is the proximate cause of it. Jury instructions in the state of Texas define proximate cause as â€Å"that cause which, in a natural and continuous sequence, unbroken by any new and independent cause, produces an event, and without which cause such event would not have occurred; and in order to have a proximate cause the act or omission complained of must be such that a person using ordinary care would have foreseen the event, or some similar event, which might reasonably result therefrom.   There may be more than one proximate cause of an event.† (Prosser 1982).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since contributory negligence either bars the victim from award of damages or reduces the amount thereof, the defendant would probably adduce evidence of contributory negligence on the part of Jason.  Ã‚  Ã‚   Alice may contend that Jason is solely to blame for the accident. He should have realized that in his drunk condition he is prone to danger from passing vehicles.   Ã‚  Ã‚  Ã‚  Alice would attempt to show that a drunk person may not invoke his state of intoxication to evade responsibility for his own negligence, and that Jason ought to have foreseen the possible consequences of his crossing the street while drunk.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In U.S. courts where the doctrine of contributory negligence is still in force resort has sometimes been made to the old common law doctrine of â€Å"last clear chance†: a plaintiff is allowed to recover damages upon showing that the defendant had the last clear chance to avoid the accident. Under this doctrine, the later negligence of the defendant makes him liable for negligence on the assumption â€Å"that he is the more culpable whose opportunity to avoid the injury was later.† (Kansas City Southern R. Co. v Ellzey (1927) However, the said doctrine is history for being manifestly â€Å"inequitable in its operation because it fails to distribute responsibility in proportion to fault.† (LI v Yellow Cab Co. of California Supreme Court of California, 1975).   Ã‚  Ã‚  In the United States, the last clear chance doctrine appears to have been modified or superseded by the theory of comparative or gross negligence or a combination of both, and the issue of determining the best principle to be applied in such cases is now being shifted to the legislative branch.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the United Kingdom, contributory negligence is provided under statutory law.  Ã‚   A plaintiff who is found to be liable thereto may recover damages subject to a reduction to an extent to be determined by the Court.  Ã‚   As provided under Section 1(1) of the Law Reform (Contributory Negligence) Act of 1954, in cases where contributory negligence occurs, â€Å"the damages recoverable in respect thereof shall be reduced to such extent as the Court thinks just and equitable having regard to the claimant’s share in the responsibility for the damage.†   In view thereof, I would advise Jason that the damages to be awarded him in case of a favorable verdict shall be reduced as the Court shall see fit upon a finding of contributory negligence on his part.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Regarding the question of whether or not Jason’s act of walking in the pedestrian crossing while drunk constitutes contributory negligence, I submit that, yes,   it may possibly be so construed.  Ã‚   Alice may invoke the aforesaid statutory provision stating that contributory negligence occurs when there is a sharing of fault by both parties.     She may likewise cite the ruling in Froom v Butcher (1976), where the Court held that â€Å"negligence is a man’s carelessness in breach of duty to others.   Contributory negligence is a man’s carelessness in looking after his own safety. He is guilty of contributory negligence if he ought reasonably to have foreseen that, if he did not act as a reasonable prudent man, he might be hurt himself.†   Ã‚  Ã‚  However, I maintain my position that Jason’s crossing the street â€Å"oblivious to all traffic† does not ipso facto show that he was aware of a foreseeable harm to himself.  Ã‚   A person crossing a street is not expected to be always on the lookout for learner drivers while doing so; they rely on the fact that any motorist is aware of its being a pedestrian crossing and should observe proper care when approaching and passing through it.  Ã‚   Every pedestrian or motorist always assumes that the other person behind the wheel knows what he is doing. Whether drunk or alert, one cannot possibly foresee that a particular motor vehicle is being driven by a negligent driver.   In the case of O’Connel v Jackson (1972) (where an employee rode on a traxcavator against orders, thereby exposing himself to danger, and was crushed when another vehicle rammed into it), it was opined that â€Å"foreseeability is not the decisive test of causation.   It is often a relevant factor, but it is not decisive.†Ã‚     Inasmuch as foreseeability is not decisive, Jason may disprove contributory negligence by showing that he could not have foreseen being struck by a learner driver’s car as he crosses the street. I submit that Alice may not evade liability through negligence by showing that she could not have foreseen that a drunk person would ignore the flow of traffic.   Ã‚  If that reasoning were allowed,   a lame person, an unassisted child or elderly person,   a blind man walking with a cane, or any person with disability who take the pedestrian crossing (and who are perfectly aware of the possibility, however remote, that they would be hit by an oncoming car) would also be liable for contributory negligence in the event of an accident.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Contributory negligence must be proven in court; it cannot be presumed.   In a U.S. case, the plaintiff was injured by a passing train owned by the defendant who was then walking â€Å"on defendant’s right-of-way along a much-used path at the end of the crossties of its main track† and was hit by an open car door.   The jury found that â€Å"plaintiff’s injuries were caused by his own negligence.† However, in a certiorari before the Circuit Court of Appeals, the appeals court held that â€Å"the evidence required a finding that plaintiff was guilty of negligence that contributed to cause his injuries.†Ã‚   Accordingly, judgment below was reversed.   (Erie Railroad Co. v. Tompkins (1938).  Ã‚  Ã‚   Thus, a very drunk person crossing a street cannot be presumed negligent; his contributory negligence must be proved to bar a claim for damages.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As regards the liability of the ambulance driver, I submit that both Jason and Penny as well as the owner of Fancy Fashions Ltd. have a possible cause of action against Joyce, the driver of the ambulance owing to his presumed negligence.  Ã‚     Ã‚  The fact that the accident occurred while he was in an emergency situation does not free him of responsibility.   Citing several U.S. court decisions, Prosser (1982) noted: â€Å"It is obvious, and elementary, that the care required by the standard of the reasonable man will vary according to the risk.   As the danger increases, the actor is required to exercise caution commensurate with it, and to be more careful.† He also took note of other decisions which insist that â€Å"there are no degrees of care but merely amounts of care, greater or less, that the care required of the actor is always the same under the traditional formula, that of a reasonable man under like circumstances; and that the greater danger, or the greater responsibility are merely circumstances that require of him a greater amount of care.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In proving the negligence of Joyce, the crash of the ambulance driven by him into the shop of Fancy Fashions, Ltd. is a case where the maxim of res ipsa loquitor may be applicable.     A Tennessee court held: â€Å"Where a motor vehicle, without apparent cause, runs off the road and causes harm, the normal inference is that the driver was negligent, and res ipsa loquitor is usually held to apply† (Tenessee Trailways, Inc. v Ervin (1969).     However, pursuant to the said doctrine, the running off the road of a vehicle may not be construed as negligence per se, but only gives rise to three different effects: â€Å"(1) It warrants an inference of negligence which the jury may draw or not, as their judgment dictates. (2) It raises a presumption of negligence which requires the jury to find negligence if defendant does not produce evidence sufficient to rebut the presumption. (3) It not only raises such a presumption but also shifts the ultimate burden of proof to defendant and requires him to prove by a preponderance of all the evidence that the injury was not caused by his negligence.†Ã‚  Ã‚   If Joyce would be able to show that he did exercise reasonable care in driving the ambulance, and that there was an intervening cause (such as a third party that could have caused him to swerve off the road), the presumption of negligence arising from the maxim of res ipsa loquitor would be overcome.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The three plaintiffs may implead in their action the employer of the ambulance (St. Richard’s Teaching Hospital), being jointly liable for failing to exercise due diligence in the hiring of driver.  Ã‚     Under the principle of vicarious liability (respondeat superior), the employer is responsible for the negligence of his employee which results in injury to another.  Ã‚   Pursuant to this doctrine, â€Å"an employer will be liable for the negligence of an employee committed while the employee is acting in the scope of his employment.   An employee acts in the scope of his employment when he is doing something in furtherance of the duties he owes to his employer . . .† (Lundberg v State Court of Appeals of New York, 1969).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With respect to the damage sustained by Jason arising possibly from the administering of antibiotics, I would advise Jason that he may have an actionable right against the junior doctor (and against the hospital for vicarious liability), provided that Jason would be able to produce expert testimony that the combination of alcohol and antibiotics, with or without the jolting caused by the ambulance crash, would have produced the injury, and regardless of whether or not the junior doctor consulted the surgeon.  Ã‚     I base my advise on the doctrine of informed consent which requires a physician to fully disclose to his patient the possible consequences of a given treatment.   Ã‚  Ã‚  In Scott v Bradford (1979), the Supreme Court of Oklahoma stated:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the law does not permit a physician to substitute his judgment for that of the   patient by any form of artifice. Consent to medical treatment, to be   effective, should stem from an understanding decision based on adequate      information about the treatment, the available alternatives, and the collateral   risks. . . If a physician breaches this duty, patient’s consent is defective, and   physician is responsible for the consequences.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As in the case against Alice, I would advise Jason that the recovery of damages against the junior doctor would depend upon the findings of the trial court, i.e., a question of fact to be determined on the basis of the evidence.   Moreover, the defendant physician may contend that the doctrine of informed consent is not absolute; there are exceptions, such as when the information is already obvious or known, or in case of an emergency wherein the information might alarm the patient and aggravate his condition. The doctor might contend that since his primary duty is to do what is best for his patient who is unconscious anyway, he cannot be held liable for withholding information.   As enunciated in Canterbury v Spence ( 1972), â€Å"the patient has the burden of going forward with evidence tending to establish prima facie the essential elements of the cause of action.  Ã‚   The burden of proving an exception to his duty and thus a privilege not to disclose, rests upon the physician as an affirmative defense.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Under the first rule, the junior doctor may not be held liable solely on the ground that he did not consult the surgeon who performed the operation on Jason, his skill or competence being presumed.  Ã‚   But assuming it is proved that the jolting in the ambulance did not contribute to or cause the paralysis but only the antibiotics treatment,   Ã‚  the legal task of proving negligence on the part of the junior doctor would still be an uphill battle.  Ã‚   The defendant would enjoy the presumptions under the first and fourth rule: he is presumed competent, and is likewise presumed as not negligent.    On the other hand, Jason would have to prove that his administering antibiotics to Jason despite his being intoxicated with alcohol is contrary to or deviates from the standard of good medical practice in the community. In Boyce v Brown (1938), the issue was whether the taking of an x-ray of the plaintiff’s fractured ankle was considered standard practice (it was not).     Ã‚  Such question regarding standard practice may only be resolved by the testimony of experts in the medical field.     Thus, Jason and company must present affirmative evidence of negligence, such as the failure of the junior doctor to comply with the recognized or standard procedures in such cases, resulting in the injury.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As regards the nurse who administered the anti-tetanus injection, the above rules would likewise have to be applied.   If it is considered standard procedure in hospitals or in the medical community to test a patient for allergy before being given a drug which may have fatal effects in case a patient is allergic thereto, her failure to observe or comply with the said standard resulting in injury to Penny, in addition to the other elements stated above, would make her presumptively liable for malpractice.  Ã‚   The nurse may contend in her defense that the allergy test is not standard or customary practice (if such is indeed the case), and that this rule (otherwise known as the locality rule) should not be applied anymore by the courts owing to the growing variance in the knowledge and skill of physicians throughout the country and the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If the evidence would warrant a finding of liability due to negligence on the part of the nurse, I would advise my client to implead the attending physician who had given the order to the nurse, as well as the hospital on the ground of respondeat superior.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Suppose Jason proves his case against Alice, a question arises as to what extent she would be liable for damages in view of the fact that the injuries suffered by Jason may have been aggravated by the ambulance crash.   In such case, the damages shall be apportioned on the basis of the liability of the parties responsible for the first and the second accident. The Colorado Court of Appeals, deciding Bruckman v Pena (1971) cited   â€Å"the general rule that one injured by the negligence of another is entitled to recover the damages proximately caused by the act of the tort-feasor, and the burden of proof is upon the plaintiff to establish that the damages he seeks were proximately caused by the negligence of the defendant.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Subject to the above qualifications and views, Jason, Penny and Fancy Fashions Ltd. may file the appropriate action for damages which will be determined by the evidence presented in court.   Such awards may include but are not limited to medical expenses, the loss of earnings as a result of injury or incapacity, and moral damages due to the pain and suffering caused by the defendants’ tortious acts or omissions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally, I would advise Jason, Penny and Fancy Fashion, Ltd. that despite the wealth of jurisprudence on tort cases, there is no clear-cut approach to a particular case, and the outcome of the cases they would file in court would depend most entirely on the evidence they would present during trial, and how the trier of fact would evaluate them. REFERENCES Boyce v Brown (1938) 51 Ariz. 416, 77 P .2d 455 Bruckman v Pena (1971) 29 Colo. App. 357 Canterbury v Spence (1972) 150 US. App. D.C. 263, 464 F. 2d 772 Erie Railroad Co. v. Tompkins (1938) 304 U.S. 64 Froom v Butcher (1976) QB 286, 291 Kansas City Southern R. Co. v Ellzey (1927) 275 U.S. 236 Larson v St. Francis Hotel   (1948) 83 Cal.App.2d 210 LI v Yellow Cab Co. of California (1975) Supreme Court of California Lundberg v State Court of Appeals of New York (1969) O’Connel v Jackson (1972) QB 270 Prosser, W. Wade, J. Schwartz, V. Cases and Materials on Torts (1982). 7th edition. New York, Foundation Press, Inc. Scott v Bradford (1979) 606 P.2d 554   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Tennessee Trailways, Inc. v Ervin (1969) 275 U.S. 236

Friday, September 20, 2019

The Deepwater Horizon Accident Management Essay

The Deepwater Horizon Accident Management Essay 1. Introduction The concept of effective leadership represents a theoretical framework to analyse the case study Deepwater Horizon Accident. The idea of an effective leader can be captured by the following basic principles: The leader must have a long term and strategic vision (what should be achieved? How should be achieved? Who should achieve an identified goal?). A leader should be focused on people. This implies the identification of instrumental goals, their effective communication, and human beings involvement. The involvement depends both on incentive system and involvement. Effective leaders are increasingly characterised as being enablers helping people and organisations to perform and develop. This implies that the leader has to achieve a sophisticated alignment between peoples needs and the aims of the organisation The leader needs to balance, reconcile and integrate opposite cultural values (Hofstede). The conflicting values and cultural differences emerge whenever a leader deals with stakeholders (consumers, environmental groups, trade unions). Hofestede (1978) identifies four dimensions to analyse cultural value of nations. He describes the following elements: power distance individualism vs. collectivism Masculinity vs. femininity Weak vs. strong uncertainty avoidance Long vs. short term orientation 2. The Case Study The Deepwater Horizon Accident was caused by the escape of hydrocarbons resulting in explosions and fire on the rig. At that time the social media emphasis in this accident is not only about the death of eleven people and the injury of seven, but also in connection with main environmental damages (such as the rig sank and the continued flow of hydrocarbons from the reservoir). The following investigation reveals that: The team did not identify any single action or inaction that caused this accident. Rather, a complex and interlinked series of mechanical failures, human judgments, engineering design, operational implementation and team interfaces came together to allow the initiation and escalation of the accident. Multiple companies, work teams and circumstances were involved over time. ( BP 2010, 5) Thus, the problematic situation in Mexican Gulf seems to be generated by the leadership style, as the leader failed to focus on developing a clear vision and communication and exercising strong control to the organization. This statement represents a thought provoking situation in order to analyse the behaviour and leadership style of three leaders (Tony Hayward, Bob Dudley, and Barack Obama) 2.1 Tony Hayward At the time of natural disaster Tony Hayward was the Chief executive of BP. In coherence with Hofstede (1978), he showed a short term vision in his communication activity. The Guardian (14 May 2010) indicate that the Chief executive declared: The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume. The same article report the emerging conflicts between BPs efforts (to contain the spill had succeeded in dispersing the oil and preventing large amounts reaching the shoreline around the Gulf) and the environmentalists concerns the unseen damage being done to marine life. Additionally, Tony Hayward admitted that BP had made mistakes in its early response to the crisis. It initially refused to compensate fishermen who were unable to produce written proof of their normal earnings. Instead, his main worry concerned share values and profit distribution. The leader also failed to deal with the stake holders revealing an individualistic approach and short term vision in firms management style. This aspect was also revealed by the weak safety policy adopted by the BP Company. 2.2 Bob Dudley Following the criticism related to Tony Hayward, Bob Dudley was designated as the new Bp Chief Executive. Mr Dudley joined the board of BP before, as his most high-profile role was as the chief executive of BPs joint venture in Russia, exploiting oil fields in eastern Siberia. The BBC report (2010) reveals: Mr Dudley is widely respected within the company, and from a PR point of view, it might help that he is American, not British. BP has often been described as Public Enemy Number One in the US since the oil spill. Now that the company is to be run by an American, it could help it in its battle to rebuild its reputation in the US. In coherence with Hofestede (1978), this assumption underlines the implications of national distance on leadership recognition and recruitment. The Christian Science Monitor (2010) also reports BPs voice in America will no longer come with a British accent attached. The Christian Science Monitor (2010) also indicates: The oil industry is difficult one, so bob Dudley is use to dealing with problem around the world. He is not to solve the problem immediacy but he is working to plug the wellhead leak. At the same he has been very careful to the how he speaks to the person. In accordance with these empirical evidences a crisis management requires contingency theory can explain leadership style. (Mintzberg, 1979). However, another criticism from Bob Dudleys leadership style related to high ethical and moral issues. This aspect emerges with his previous experiences in Russia area. . 2.3 Barack Obama The new leader of US, Barack Obama has signalled the intention to assign criminal charges in the Gulf of Mexico oil spill disaster. Mr Obama said that the US government feels BP must pay for clean-up of the spill. This approach can be equated the position of Obama to that of a leader of social justice. However, there some critical aspects: A. the social media describe that Obama was playing golf during the oil crises; B. the majority of Americans disapproves of how Mr Obama has managed the crisis; C. the Republicans accuses Mr Obama of exploiting the crisis for his own political gain. , pledging to bring those responsible to justice if laws were broken. President Barack Obama sharpened his criticism of BP Plc and pressed the energy giant to halt the oil gushing from its ruptured well. President Barack Obama has been criticised for playing golf while the BP oil spill disaster continues Barack Obama has been criticised for continuing to play golf while oil spills into the Gulf of Mexico. He has played at least seven times since the Deepwater Horizon rig exploded on April 20, creating Americas biggest environmental disaster. Having already racked up 39 games since taking office, Mr Obama is approaching the record as the U.S. President spending the most time on the golf course. Republican Party chairman Michael Steele has called on the President to stop playing until the oil leak has been curbed. The satisfaction of employees and communication was effective .indeed his inspiration been put in place and focus in company. it argue that the organization context operates has largely of failed. Critics would argue that is due to the behaviour characteristic. The leader had such difficulty in focus on systems maintenances, and meets the work criteria in which cause numbers of catastrophic disaster and left eleven people without live. Unwillingness in leaders is composed of negative associate with productivity subordinate. The factors analysis produced two understandably behaviour dimensions and differences in these behaviours associate to effectiveness. One series of studies has collect date however according to theory enhance a subordinate perception of a link between the effort and outcomes. The leadership styles did not providing opportunities for consultation special managers and staff in this system management the relationship between leader and mangers wasnt based on trust, seemed forgotten to inspire their subordinates to do thing behind the capabilities, the key issue of these was in communication and implement the vision affect. Conclusion Tony is not great global diplomat was more an individual in the organization his concern was more in share values and obviously on profit, unfortunately his turn the company into disaster. But about that Bob Dudley is a better choice; better communicating with press comes cross with good knowledge. According to research analysis the new leader has more ability and understanding leader, with full of expectation. Compare with new leader political Obama uncertain when comes to decision and culture problems when comes to share in other hands Mr Obama has spend most his time in the Mexican gulf, research saying that he has approach the record in US . The investigation theres not such evidence requires the court order. Unsuccessful the Leader had not exercise strong control of the organization. This is due of the characteristic and style of the leader. Not surprisingly, a large amount of research showing that the result was catastrophic. Argue that relationship between leader behaviour and his effectiveness was modified by the organization. It can been seen leader has specific difficulties such maintaining work standards Bob Dudley replacement its certain he will move the company forwards, beside is not strange in the gulf or BP or the US press. he works in oil field for such long time place, such as Russia and demonstrated well work under the pressure with ability and focused and he work standards in Russian was well known. Mr Dudley was untainted by the major operation problems such as Alaska and Deepwater Horizon has a good vision and strategy. The company move forward with a new leader and new regulations but its unknown that Dudley will change the culture, According to research theres no doubt however, he focus on development a clear vision to the future company by communicating effectively and exercises strong control of the organization. It was a very interesting story to research

Thursday, September 19, 2019

Inner Evil Revealed in Film and BBC Productions of Shakespeare’s Richar

Inner Evil Revealed in Film and BBC Productions of Shakespeare’s Richard III   Ã‚  Ã‚   All the passions of the irascible rise from the passions of the concupiscible appetite and terminate in them. For instance, anger rises from sadness, and, having wrought vengeance, terminates in joy. --   St. Thomas Aquinas   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Richard III, Shakespeare creates evil personified.   The wicked protagonist conspires against kin, plots political takeovers, woos widows, sets assassins against children, and relishes each nefarious act.   We watch Richard's bravado with wicked glee and delight in each boasting comment sent our direction.   Once the bad guy becomes seductive, even amusing, in his blatant cruelty, the playwright must intervene to counterbalance his own brilliant wit.   But how can this devil Richard be brought to his knees with the appropriate high style demanded by the script's momentum?   Shakespeare leaves us the briefest of stage direction: "Alarum. Enter Richard and Richmond; they fight; Richard is slain" (V.v.).   Once "the bloody dog is dead," Richmond prays for "smooth-faced peace" (V.v.2,33).   So soon after Richard's tormented dream of accusing ghosts, this closing scene enforces a mood described by Robert Ornstein as "one of somber reflection, not of joyous celebration" (263).   However, the interpretive liberties taken by three twentieth-century filmmakers establish elaborated messages about the horrors of bloodshed, the inevitability of power struggles, and the mythmaking of villains.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 1982 BBC production takes the audience through a series of reactions: the bloodthirst for revenge, the prayer for redemption, and the vision of hellish destruction.   We watch Richard circled by soldiers, baited like a bea... ...thin this structure, his body will pull him downward with the mocking demands of its physical being" (35).   Structurally, the gargoyles often function as gutter drains, spewing forth wastewater to protect the aesthetics of the church.   Similarly, Richard epitomizes our hatreds and cruelties, reminding us of the evil inside; whether he cleanses our sins through his death depends on the director's approach to redemption and transference. Works Cited Eccles, Mark.   "Richard III on Stage and Screen." Richard III.   New York: Signet Classic, 1988.   265-78. Hallett, Charles A. and Elaine S. Hallett.   The Revenger's Madness.   Lincoln: U of Nebraska P, 1980.   (Epigraph) Ornstein, Richard.   "Richard III."   Richard III.   New York: Signet Classic, 1988.   239-264. Spivack, Charlotte.   The Comedy of Evil on Shakespeare's Stage.   London: Associated UPs, 1978.

Wednesday, September 18, 2019

Essay --

itle: The Golden Fleece and the Heroes Who Lived Before Achilles By: Padriac Colum Pages: 316 Sang Chung 7th period 1 Eng. RM.15 1/15/14 This book maybe retelling the story that has been told many times. No matter how many times you have heard or read the enchanting story of Jason and his quest to find the Golden Fleece, you will never discover a version more riveting than this one by Padriac Colum. If you have not yet to discover this rip-roaring adventure along with Jason and friends on his quest on the Argo to retrieve the legendary golden fleece. Will he succeed along with his allies? or will he fail and perish along with his allies? Read the book to find out! The obvious setting to this story would be Greek. To be more specific around the kingdom of Lolcus around a couple thousand years ago maybe even more. The setting to this story would be very important to itself because this story is a Greek myth. Where would a Greek myth take place? Hmm... I’d say Greek. If this story had not taken place in greek then obviously it wouldn’t be a Greek myth. The period of this story is also important to itself because this story was taken place in around the A.Ds.If it hadn’t it wouldn’t exactly be a myth. The main man, the most important character, the main character, and the protagonist whatever you want to call him is Jason. Jason, like Achilles and Heracles, was trained by Chiron the king and the best of all centaurs. Jason was brought to Chiron as a baby for him to train and foster until he was of age to fight and take back the throne of locus. Madea the daughter of the king Aeetes of Colchis went along with Jason after have been promised by Jason to be married to her and take her to Greece. Heracles the son of Zeus and Alcmene and gr... ...nce they reached Colchis, they met the king Aetes. Acting friendly at first but not wanting to give up the golden fleece, he tasked Jason and the Argonauts with an impossible task to plow the field with fire-breathing bulls and then to sow the field with the teeth of a dragon. Jason and the Argonauts managed to complete these tasks but the king quickly goes back on his word and has his army attack the argo at night. Madea knowing about the plan shows jason where the golden fleece is and sings the dragons to sleep. While Jason quickly seizes the fleece. Jason went back to lolcus with the fleece and won the respect of many men. Jason then got back his kingdom and marries madea. I think the artist wrote this story to teach kids about the story of the golden fleece and to pass it down. I would recommend it to people who like reading about greek myths and stuff like this.

Free Catcher in the Rye Essays: Role of Allie :: Catcher Rye Essays

The Role of Allie in Catcher in the Rye  Ã‚  Ã‚  Ã‚  Ã‚      Some authors create characters that appear briefly or not at all, but are a significant presence.   Even though he was dead, Allie affected the action, theme and development of Holden.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The death of Holden's younger brother Allie played an important role in Holden's actions.   Holden could not deal with his death and showed it by causing physical harm to himself.   He did this to escape the pain he was feeling inside.   Holden said that Allie was "terrifically intelligent" and the "nicest" person.   Because Allie died so young, Holden felt that his innocence was taken away from him. This led to many of Holden's actions.   Such as, Holden acted out and pretended to be people so that you could deal with the pain he felt inside.   It caused Holden to condone something that he was strongly opposed to as a mere escape from the present.   This is a direct result of the strife Allie’s death left on Holden.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The theme of   Catcher in the Rye was greatly influenced by Allie. Because of his early death, Holden felt his innocence had been stolen.   In reaction to this Holden felt it was his responsibility to protect the innocence of all children.   As a result he developed a job that he would like to have-- "a catcher in the rye."   He would stand at the edge of a cliff and catch the kids who were about to fall off.   This meant that if someone was about to lose their innocence, Holden would save them.   If it weren’t for Allie, Holden would not feel obligated to act as a proctector of innocence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Throughout the novel, Holden repeatedly asked Allie not to let him disappear. Holden felt like he was becoming invisible to the work around him.   He had great respect for Allie and knew that if anyone could save him, Allie could. During one incident, Holden calls for Allie.   This marks his breakdown.   It is then, because of Allie, that he realizes that it is inevitable that he will grow up. Holden is put in a psychiatric hospital.

Tuesday, September 17, 2019

Our Poor Reading Culture Essay

One of the cruel jokes that are often made at the expense of the black man is that, if you want to hide something from him, simply put it inside a book. The idea is that, he does not have the habit of reading for pleasure and knowledge and as such is not likely to go near any secret kept in a book. Another variant of this joke is that, if you want to hide something from a fool, simply hide it inside a book because a fool does not read. Whichever of the variants of these jokes, we are familiar with hardly matters. What is important is that, in Ghana today, particularly in our universities and other tertiary institutions, there is a low level of reading habits among students. Very few students read anything outside the prescribed texts for their studies. Many adults as such loathe reading just to broaden their horizon. Yet an informed citizenry with a broad outlook on life is necessary for good governance and for the successful practice of democracy. It is unfortunate that our race has been identified for the lack of wisdom in most of its people in not reading as much as we ought to. The joke at our particular expense should serve as a wakeup call on all students and blacks to embrace the culture of reading. We should begin to ask ourselves whether it is a mere coincidence that the black race is today the poorest, the least developed and the most backward technologically of all the races or there is somehow a connection between the poor reading culture among the blacks and their relative backwardness. People of all races particularly, we the blacks ought to read because; the wisdom of the ages is contained in books. Educators, psychologist neurologist have all confirmed that, reading is one of the most valuable tools for brain development. The decline in reading nowadays can be traced principally to some of the following causes: Harsh economic reality which affects the buying of books; Poor educational system; inadequate reading materials in the library; Laziness on part of students; Problem of awareness of the need to read lastly, the Poor method of teaching â€Å"reading’’. Since food for the body is more important, than the one specifically meant for the brain, many have chosen to sacrifice books in favour of other more urgent needs. The rise of the computer with all their addictive games, have also conspired against book reading. However, while TV and the computer are other tools of education and entertainment, they cannot completely replace books in equipping the citizenry in the task of personal and national development. Reading is a skill that should be acquired and not inculcated. Nature did not deem it fit to just bestow it on us, therefore, we students have a serious role in getting ourselves back to the book, parents, lecturers, the government and NGO’s alike also have a role to play in getting the society back to the book. The time has come for us to end that old- fashioned and cruel joke about us being fools, because we do not want to read.

Monday, September 16, 2019

Leadership Assumptions

Leadership entails enormous responsibility. To become an effective leader, one has to possess the right characteristics and implement only the right principles. However, an accurate description of a leader is yet to be determined. In fact, there are a number of faulty assumptions when it comes to what an outstanding leader really is. And these faulty assumptions, if applied to certain scenarios could actually be destructive.   It is then very important for a potential leader to determine these assumptions so as not to apply them in their managerial processes. The first faulty assumption is the idea that the development and use of one’s charisma is good enough trait to become an outstanding leader. While it is true that charisma alone may allow a leader’s subordinate to follow relentlessly, it is the be all and end all trait to ensure good leadership. Charismatic leadership may be responsible for a very remarkable impact that leaders have on their followers, but leaders should strive to use charisma with innate leadership and decision making skills in order to be successful in their respective fields (Bedell, et al 2006). The extraordinary gifts, vision, problem solving skills, and even the repeated success of the leader are all going to be important and are also used as a basis to determine whether or not the leader had effectively guided his group towards the right course. Charismatic leadership is all about vision. This means the greatness of a charismatic leader is based entirely on the way he percieves his members and the way his members percieves him. That principle alone is not sufficient. A leader that is equipped with a good vision for his organzation and a harmonious relationship with his members should also be able to make the right decisions and execute the proper solutions to problems as well. The mere use of charisma is not going to be enough (Bedell, et al 2006). Another false assumption when it comes to leadership is the idea that the possession of transformational characteristics is all that is required to lead. Transformational leadership corresponds to the creation of job satisfaction, as well as leader satisfaction among subordinates. It is also the principle that stimulates follower motivation that brings about superior group performance. These are all evident in transformational leaders because its principles allow all members to percieve their leaders as somebody exceptional purely due to their excellent job performace and overall effectiveness (Judge, 2004). But even if this is the case, transformational leadership alone is not the backbone of an efficient leader. It is a big part of a good leader without doubt, but it is definitely not all of it. Actually, transformational leadership is only the outcome of transactional leadership. This will further prove that transactional leadership is not a concept that works in direct opposition to transformational leadership. To differentiate the two, transactional leadership pertains to a leader’s ability to provide contingent rewards to members and manage his subordinates by being both exception-active and exception-passive. The false assumption behind transformational leadership can then be corrected by directly applying the concepts behind transactional leadership so that the two principles merge in complete harmony with each other. Transformational leadership should be practiced on the foundation of transactional leadership – for an outstanding leader possesses both the characteristics of a transformational leader and a transactional leader (Judge, 2004). But then again, both transformational and transactional leadership is not everything that a leader should be composed of. Authentic transformational and transactional leadership should be based on ethics as well (Kanungo, 2001). There should be some sort of a moral foundation as far as the views, action, and ideas of the leader are concerned. Although the morals of transactional and transformational leaders are based on values entirely different to each other, the idea applied is still the same (Harland et al, 2005). Transformational leaders tend to have moral altruistic motives and organic worldview on the matters they have at hand. On the other hand, transactional leaders have mutual altruistic motives and an atomistic worldview. Transformational leaders have their pricinples grounded on deontological perspective while transactional leaders ground theirs on teleological perspective (Kanungo, 2001). These are three examples of false leadership assumptions. Therefore, to become a good leader, one needs to know and apply the intellectual, social, and emotional requirements that come along with the job. The intellectual prerequisites of a good leader correspond to the level of education he or she attained to acquire the right amount of knowledge so as to create only the right rules that the whole organization should follow (Smith et al, 2005). A leader should be both psychologically and intellectually capable of predicting, deciding, and acting in favor for the betterment of the organization. This metal capability can be achieved primarily through proper schooling and advanced studies. Ideally, the leader should have finished at least one distinctive degree that is very much related to the organization that he heads. Without proper schooling, the intellectual competence of the leader will be doubted not only by his direct subordinates, but the rest of the people who works around him as well. The emotional prerequisite of a leader corresponds to his ability to feel what’s good for the group and all its members. A leader should be human enough to understand the every situation that his organization and subordinates are in. He should be able to use not only his mind but his heart as well when it comes to formulating and enacting decisions for his own company or group. A leader who uses purely his mind while at work is cold. The one who uses his sentiment along with his mind is a better picture of a good leader. A leader should also be socially competent. This means he or she should be able to relate and interact with all his members in a fair and equal manner at all times. Social skills should both be learned and practiced so that its principles can be applied in a very efficient manner. Most organizations fail because the leaders are painstakingly unreachable by their own members. The leader then should always be the first one to create an air of warmth and in the process, produce a healthy social relationship among members. This ensures that all the members working relations are always at optimum levels. References Harland, L., Harrison, W., Jones, J., & Reiter-Palmon, R. (2005). Leadership behaviors and subordinate resilience. Journal of Leadership & Organizational Studies, 11(2), 2. Judge, T. (2004, October). Transformational and transactional leadership: A meta-analytic test of their relative validity. Journal of Applied Psychology, 89(5), 755-768. Kanungo, R. (2001, December). Ethical values of transactional and transformational leaders. Canadian Journal of Administrative Sciences, 18(4), 257. Smith, B., Montagno, R., & Kuzmenko, T. (2004, Spring). Transformational and servant leadership: Content and contextual comparisons. Journal of Leadership & Organizational Studies, 10(4), 80.         

Sunday, September 15, 2019

Classification of Literature

CLASSIFICATIONs OF LITERATURE I. Divisions of Literature Literature Prose Poetry Fiction Nonfiction Dramatic Narrative Lyric Drama Short Story Novel Tale Fable Myth Legends Folktales Essay Biography Autobiography Diary History Chronicle News Anecdote Tragedy Comedy Opera Operetta Ballad Epic Metrical Tale Metrical Romance Ode Sonnet Song Elegy POINT OF COMPARISON| PROSE| POETRY| Form| Paragraph| Verse| Language| Words and rhythms of ordinary and everyday language| Metrical, rhythmical, figurative language| Appeal| Intellect| Emotions|Aim| Convince, Inform, Instruct| Stirs the readers imagination, present an ideal of how life should be and how life can be| A. Prose –is an ordinary form of written or spoken language without rhyme or meter, either fiction or nonfiction. Prose is writing that resembles everyday speech. The word prose is derived from the Latin word, â€Å"prosa† which literally means straightforward. Prose is adopted for the discussion of facts and topical r eading and does not adhere to any particular formal structures other than simple grammar. Fiction  Ã¢â‚¬â€œisthe form of any  narrative  or  informative  work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the  author. 1. Drama –is the stage presentation of an action or story. It is a story in either verse or prose to be presented on stage. -a term generally applied to a type of literature that seeks to present actual life in brief intense form visibly in front of an audience. -a dialogue written for interpretation by several characters with directions from the author telling what the characters do and with directions giving the background or locale of the action.Playwrights–aredrama writers. Types of Drama: a. Comedy –is shown if man is victorious in the struggle of forces (not necessarily funny). b. Tragedy –is shown if man is overcome or defeated by the opp osing forces (does not necessarily end in violence and death). 2. Short Story–is a brief story usually with one character or two and a simple plot. It can be read in a short span of time. Edgar Allan Poe –is the Father of short story and popularized this literary genre. 3. Novel –is an invented prose narrative that is usually long and complex and deals especially with human experience through a connected sequence of events.One example of a novel is fantasy novel which is often set in worlds much different from our own and usually includes magic, sorcery, and mythical creature. 4. Tale –is an imaginative narrative of an event usually a story of fantasy like folktales, fairy tales and tall tale. -reflects man’s desire to know the unknown. -full of magic, enchantment and fantastic situations. Though unreal, it is full of sound and practical wisdom that is real and worthwhile. -helps man find solutions to his daily problems by mirroring in the worlds c reated by his mind. 5.Fable–is a story intended to teach a lesson or morals in which animals are presented as characters. 6. Myth –is an anonymous, traditional story that explains a belief, a custom, or a mysterious natural phenomenon. -comes from the Greek word muthos, which simply means â€Å"story†. -were created out of human need to make sense of the universe and explain how the world and its human inhabitants came to be. 7. Legends –is a story coming down from the past and narrates the origin of a place, thing or object. 8. Folktales –is a story that is created by the â€Å"folk†Ã¢â‚¬â€the common people—and passed along orally from generation to generation. include legends, fables, tall tales, fairy tales, fairy tales, and ghost stories. -are entertaining stories about ordinary people who survive by luck, by using their wits, and by relying on their own natural goodness. * Nonfiction –prose writing that narrates real even ts. 1. Essay –a short piece of nonfiction prose that examines a single subject from a limited point of view. -comes from a French word, â€Å"essai† which means â€Å"an attempt or trial†. -was made popular by a German writer, Michel Eyquiem de Montaigne in 1580. He published two volumes of his short compositions which he called â€Å"ESSAIS†. Francis Bacon, the reputed Father of English Essay, write formal essays which were cold and objective. Two Major Types: a) Formal Essay –are usually serious and impersonal in tone. -they are written to inform or persuade, they are expected to be factual, logical, and tightly organized. -put emphasis on purpose and subject. b) Informal Essay –also called as Personal Essay. -generally reveal much about the personalities, mood, habits, likes, dislikes and feelings of their authors. -tend to be conversational in tone and looks into personal experiences and observations. . Biography –is a story of a person’s life narrated or written by another person. 3. Autobiography –is a story of a person’s life narrated or written by himself. 4. Diary –is a daily record of transactions, observations, and events. -is a type of writing that records daily personal reflections, feelings and 5. History –is a chronological account or record of significant events affecting a nation or institution. 6. Chronicle –is a record of a series of events or mere listing of what happened. It does not evidence, comments or reactions. 7.News–is an information about recent and important events or developments either printed in newspapers or broadcast by the media. | 8. Anecdote –a brief and sometimes witty story that focuses on a single interesting incident or event, often in order to make a point or teach a moral lesson. Sometimes an anecdote reveals the character of a famous person. B. Poetry –comes from the Greek word â€Å"poiein†, which means â€Å"to make†. -a kind of rhythmic, compressed language that uses figures of speech and imagery designed to appeal to our emotions and imaginations. uses figurative language that quickens and stimulates the imagination; adds to the effectiveness of the language; gives clearness, force, beauty and memorableness to our ideas. Types of Poetry: 1) Dramatic poetry –deals with plays in verse and which are performed on stage. a) COMEDY –is a play that shows that the hero is victorious against natural or human forces; not necessarily funny. Example: Shakespeare’s Midsummer Night’s Dream b) TRAGEDY –an important series of events in the life of a protagonist of high birth or noble status.The casually related events culminate in a catastrophe in which the protagonist through his actions is brought low. Example: Sophocle’s Oedipus Rex, Shakespeare’s Romeo and Juliet c) OPERA–is a play usually set to music (sung) and with orch estral accompaniment; characterized by elaborate costuming, scenery and choreography. Example: Giuseppi Verde’s Aida d) OPERETTA –is a short amusing musical play. Example:Polished Pebbles 2) Lyric poetry–is subjectively and intensely emotional -characterized by its musical quality -comes from the word lyre, a harp-like stringed instrument. the love lyric poem plumbs comes from the depths of the human heart. -some early Greek lyricists are Archilochus, Callinus, Sappho and Pindar. Examples: The Eagle by Alfred Lord Tennyson, Love Poem by TitalLacambra-Ayala a) Ode –is elaborate lyric of majestic tone on a serious and dignified theme. It is usually written on a solemn or a highly momentous occasion and addressed in an exalted manner to some object or person. It echoes the emotions or feelings of the people. b) Song –is a short lyric poem intended to be sung. Songs may be sacred or secular, national or personal.Sacred songs –include hymns, anth ems and religious lyrics. Secular songs –may be of any themes, or emotions. c) Sonnet –is a lyric of 14 iambic-pentameter lines according to a definite pattern. Two distinctive forms of these type of poetry are: i. Italian or Petrarchan sonnet –was perfected by Petrarch in the 14th century. It consists of an octet and a sestet with a rhyme scheme abbaabba,cdcdcd or cdecde or cddeee. The octet, which may be descriptive or narrative, leads to reflection or resolution in the sestet. ii. Shakespearian sonnet–a poem of three quatrains and a couplet with the rhyme scheme ababcdcdefefgg.The quatrains are so related that they lead to a significant statement of thought or conclusion in the last two lines. The sonnet as a form of poetry made its first appearance in the 16th century with the sonnet of Spencer and Sir Philipp Sidney. Shakespeare wrote sonnets on the accepted themes on love and friendship. Of the sonneteers, Wordsworth has been considered the most pro lific. Most prominent of the 19th century sonnet writers was Elizabeth Barret Browningwhose â€Å"Sonnets From the Portuguese† had held great appeal especially to lovers all over the world. ) Elegy –is a poem of mournful tone on the theme of death characterized by a marked reflected element. 3) Narrative poetry Narrative poems describe or relate events. Lyric poems express the poet’s thoughts and feelings. Dramatic poems set forth life and character by means of speech and action. The following are examples of narrative poetry: a) Epic –is a long narrative poem that relates the great deeds of a larger-than-life hero who embodies the values of a particular society. Most epics include elements of myth, legend, folklore and history.Most epics heroes undertake quests to achieve something of tremendous value to themselves—like the Gilgamesh—or to their society—like the hero of Virgil’s Aenied. Among the world’s greatest epics are the Greek â€Å"Iliad† and â€Å"Odyssey† attributed to Homer and the Anglo-Saxon â€Å"Beowulf†. These epics are called authentical epics having sprung as they were from the people and having no known author. b) Ballad –a song or songlike poem that tells a story. Most ballads have a regular pattern of rhythm and rhyme and use simple language and refrains as well as other kinds of repetition.Ballads usually tell sensational stories of tragedy, adventure, betrayal, revenge, and jealousy. c) Metrical tale –is a short narrative verse intended to be read in one setting. Its subject matter is drawn from life and may deal with any subject matter and any class of people. Chaucer’s â€Å"Canterbury Tales† falls under this category. d) Metrical Romance –is a long, rambling love story in verse which appeals to the sense of the marvelous. It is largely concerned with the adventures and exploits of brave knights, romantic love, deeds o f chivalry and religious pursuits.The characters and events are far removed from reality, often passing into the realm of the purely fantastic. The Arthurian tales are the best known of the metrical romance of the middle ages. FIGURES OF SPEECH Figure of speech  Ã¢â‚¬â€œisthe use of a  word  or  words  diverging from its usual meaning. It can also be a special repetition, arrangement or omission of words with literal meaning, or a  phrase  with a specialized meaning not based on the literal meaning of the words in it. Figures of speech often provide emphasis, freshness of expression, or clarity.However, clarity may also suffer from their use, as any figure of speech introduces an ambiguity between literal and figurative interpretation. A figure of speech is sometimes called a  rhetorical figure, figurative language  or a locution. Figures of speech provoke a thought process and bring depth to the language. To be able to use them well is an art, which can be mastere d over time. The more you read, the more you will be able to understand. With the help of the following figures of speech examples, you too can master the art of using them appropriately.The following figures of speech are commonly used: 1. Simile –a figure of speech that makes a comparison between two seemingly unlike things by using a connective word such as like, as, than or resembles. Examples:a full moon like an accusing face skinas white as snowflakes an actor’s hand opening more gracefully than a blossom cloudsresembling stuffed animals 2. Metaphor –a figure of speech that makes a comparison between two seemingly unlike things without using any connective words. Direct metaphor –states that one thing is another. The starts are icy diamonds† -Hewas a lion in the battlefield. Implied –like â€Å"against her black formal gown, she wore a constellation of diamonds† which implies a comparison between diamonds and stars and between th e black gown and a night sky. 3. Metonymy –is the use of an attribute of an object or of something closely associated it to represent that object. Examples:The counsel to the defendant addressed the bench. The pen is mightier that the sword. 4. Synecdoche –is a figure of speech that substitutes a significant part of something for the thing itself.Examples:50 heads of cattle (â€Å"head† is used to mean whole animal) The president's administration contained the best brains in the country (â€Å"brains† is used for intellectually brilliant persons) 5. Personification –a kind of metaphor in which a nonhuman thing or quality is talked about as if it were human. In poetry, personification invites the reader to view the world as if natural and inanimate objects possess the same feelings, qualities and souls that people do. Examples:hands of a clock, an angry sky, a tree that looks at God all day 6.Hyperbole –a figure of speech that uses exaggerati on to express a strong sentiment or create a comic effect aimed at either. -also called as overstatement or exaggeration. -often used to capture a sense of intensity or to emphasize the essential nature of something. Example: sweating to death in a stuffy room (hyperbole is used to express extreme discomfort) 7. Paradox –an apparently self-contradictory but is actually true or statement or sentiment that appears contradictory to common sense yet is true in fact. Example: she killed him with kindness, a well-known secret agent, 8.Oxymoron–combination of two seemingly contradictory or incongruous words. Examples: wise fool, deafening silence, cruel love, a stripper's dressing room 9. Irony –a contrast or discrepancy between expectations and reality—between what is said and what is really meant, between what is expected and what really happens, between what appears to be true and what is really true. Irony in literature falls into three major categories: a. Verbal Irony–occurs when a writer or speaker says one thing but really means the opposite.Example: When you tell a friend who shows up an hour late for an appointment, â€Å"I just love being kept waiting in the rain†. b. Situational Irony –occurs when what actually happens is the opposite of what is expected or appropriate. Example: In Greek mythology, when Zeus falls in love with a mortal woman named Semele. Zeus promised to give her anything she wants. To his dismay, she wants to see him in his true form as the Lord of Heaven. Zeus reluctantly agrees, and he burns her to death. c. Dramatic Irony –occurs when the audience or reader knows something important that a character in the story or play doesn’t know.It can heighten a comic effect or generate suspense. Example: In Oedipus Rex, when the Corinthian messenger tells Oedipus that the king of Corinth has died of natural causes, Oedipus believes he has been released from the prophecy that he will murder his father. The audience, however, knows that the truth has yet to come to light. 10. Alliteration –refers to the repetition of any particular sound among words placed close together, in a sentence or line. These are mainly consonant sounds, but can be vowel sounds too. Example:Don't delay dawn’s disarming display. Dusk demands daylight. Sara’s seven sisters slept soundly in sand. 1. Apostrophe–a figure of speech in which a speaker directly addresses an absent or dead person, a deity, and abstract quality, or something nonhuman as if it were present and capable of responding. In literary pieces, this figure of speech usually starts with an exclamation ‘O'. Examples of apostrophe are: Examples:O Romeo, Romeo! Wherefore art thou Romeo? –  Romeo and Juliet, William Shakespeare O, pardon me, thou bleeding piece of earth, That I am meek and gentle with these butchers! Thou art the ruins of the noblest man That ever lived in the tide of t imes. –  Julius Caesar, William Shakespeare. 2. Onomatopoeia–thisfigure of speech imitates the sounds produced by the objects or actions. Examples:The  buzzing  of bees. The  whirring  of the washing machine. Clap, squish, snort, and whine VERSIFICATION Versification –is the art of making verse. It is based on the principles of prosody (theory of which versification is the practice. Verse –is the language in which the recurrent elements of rhythm exhibit patterns that can be identified and measured. Basis of Verse in English: 1. Accent or Stress –in all words of more than one syllable, one syllable is pronounced with stress more than the others.This emphasis is a combination of pitch, duration, loudness and timbre (accent or stress). Two kinds of syllables: stressed and unstressed 2. Foot –a metrical  unit composed of stressed and unstressed syllables. Four kinds of feet: a. Iamb or Iambic –refers to one unstressed syllabl e followed by one stressed syllable. Example: aBOVE ^| / ^| /| ^| / ^| /| ^ / ^| /| ^| /| The| falling| out| of| faithful| friends,| renewing| is| of| love|   |   |   |   |   |   |   |   |   |   | b. Trochee or Trochaic –refers to one stressed syllable followed one unstressed syllable. Example: Apple / ^| / ^| /| ^| / ^|Double,| double| toil| and| trouble| c. Anapest or Anapestic –refers to two unstressed syllable followed by one stressed syllable. Example: unconcerned ^| ^| / ^| ^| /| ^| ^ /| I| am| monarch| of| all| I| survey| d. Dactyl or Dactylic –refers to one stressed syllable followed by two unstressed syllables. This is the reverse of anapestic. Example: TENderly /| ^| ^| / ^^| Take| her| up| tenderly| 3. Meter –refers to a measure or patterned count of a poetic line. -the number of feet in a line. The number of metrical feet in a line is described as follows: * Monometer— one foot * Dimeter— two feet Trimeterâ₠¬â€ three feet * Tetrameter — four feet * Pentameter — five feet * Hexameter — six feet * Heptameter — seven feet * Octameter— eight feet 4. Stanza –group of lines of fixed number, meter and rhyme pattern, repeated throughout the poem. Some of themore usual stanza forms are: a. Couplet –two lines, usually rhyming b. Triplet –a unit of three lines of verse c. Quatrain –a unit of four lines of verse d. Quintet –a unit of five lines of verse e. Sextet or sestet –a unit of six lines of verse f. Rhyme royale or Chaucerian stanza –consists of seven iambic pentameter lines with the rhyme abc bb cc. . Spencerian stanza –consists of eight iambic pentameter and an Alexandrine (an iambic hexameter line). h. Blank verse –iambic pentameter lines without rhymes. i. Free verse –is a verse free of the essentials of rhyme and meter. Rhythm:  the pattern of stressed and unstressed syllables in a line. Scansion:  describing the rhythms of poetry by dividing the lines into feet, marking the locations of stressed and unstressed syllables, and counting the syllables. Thus, when we describe the rhythm of a poem, we â€Å"scan† the poem and mark the stresses (/) and absences of stress (^) and count the number of feet.The scansion of this quatrain from Shakespeare’s Sonnet 73 shows the following accents and divisions into feet (note the following words were split: behold, yellow, upon, against, ruin'd): ^| /| ^| /| ^| /| ^| /| ^| /|   |   |   |   |   | That| time || of| year || thou| mayst || in| me || be| hold || | | | | | ^| /| ^| /| ^| /| ^| /| ^| /|   |   |   |   |   | When| yel || low| leaves, || or| none, || or| few, || do| hang ||   | | | | | ^| /| ^| /| ^| /| ^| /| ^| /|   |   |   |   |   | Up| on || those| boughs || which| shake || a| gainst || the| cold,| ||   |   |   |   |   | ^| /| ^| /| ^| /| ^| /| ^| /|    |   |   |   |   | | Bare| ru || in'd| choirs || where| late || the| sweet| birds| sang ||   |   |   |   |   |   | From this, we see the rhythm of this quatrain is made up of one unaccented syllable followed by an accented syllable, called an iambic foot. We also see there are five feet per line, making the meter of the line pentameter. So, the rhythm and meter is iambic pentameter. 5. Sound –refers to the sensation preserved by the sense of hearing.In poetry, there are three forms of sound as follows: Rhyme –this is the matching of final vowel or consonant sounds in two or more words. There are four types of rhyme: a. End Rhyme –when the corresponding sounds happen at the ends of line. b. Internal Rhyme –when the corresponding sounds happen within lines. c. Exact or perfect rhyme –the rhyming words share corresponding sounds, stresses and similar number of syllables. d. Imperfect or slant rhyme –the rhyming words do not e xactly share corresponding sounds. 6. Imagery –refers to the specific details that stimulate senses or the concrete representation of a sense impression, feeling or idea. Images can either be one of the following: a. Visual Image –it is something seen b.Aural Image –it is something heard c. Tactile Image –it is something felt d. Olfactory Image –it is something smelled e. Gustatory Image –it is something tasted f. Metaphorical or Symbolic Image –this suggests an idea or feeling beyond what a given image literally image describes. 7. Diction –means choice of words in reference to their effectiveness, clearness or correctness. However, it is also important to know what these words imply or indicate. There are two types of getting meanings, that is, either denotation or connotation. Denotation is also known as the dictionary meaning while connotation refers to a meaning apart from the thing explicitly suggests or describes.